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In this interview excerpt, Speaker B reflects on the hard‑earned lessons from running small businesses. He notes that he has likely encountered every way a small business can fail, emphasizing the need to constantly cut losses wherever possible. He stresses the importance of living up to the business’s core motto and identity, warning that neglecting this leads to misalignment. A key point is maintaining ongoing contact with clients; losing touch erodes a vital part of the business. Moreover, he observes that many of his closest friendships originated from professional relationships, highlighting the personal value of genuine client connections.

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