De vender en las calles a conquistar más de 60 países 🌎 #margaritapasos #podcast #vestidosdebaño
In this Spanish‑language podcast episode, the founders of a Colombian swimwear brand recount their journey from humble, street‑level beginnings in 2003 to becoming an international fashion label present in over 60 countries. They describe how they started by repurposing leftover fabric, sewing garments on a grandmother’s machine, and selling directly to friends without any online presence. A pivotal marketing breakthrough came when they became the first Colombian brand to enlist top supermodels such as Kendall Jenner, Shai and Candice Swanepoel to showcase their collections. They also detail early sales tactics, notably approaching luxury retailer Saks by bringing luggage and asking for New Year’s dresses, which marked the inflection point where the business became viable. The conversation culminates with reflections on how these strategies enabled the brand to reach international runways and expand globally.
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