In this short motivational excerpt, the speaker shares his experience training U.S. companies that award prizes to the salespeople who receive the most "no" responses, equating the number of rejections with top sales performance. He argues that hearing "no" is a crucial step on the ladder to success: each "no" should be met with a personal affirmation of "yes," turning rejection into motivation and marking progress toward becoming a champion. The speaker emphasizes that without encountering "no," one is not taking action, and thus the "no" becomes a best friend for growth.
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