In this short coaching segment, Juan Carlos Sanchez Balza explains how vendors can make it easier for customers to decide, especially on low‑ticket offers. He advises asking just two or three focused questions to uncover the buyer’s preferences (e.g., favorite cake flavor and favorite character). With that information, the seller should present a very small, curated set of options—showing only the five most attractive cakes that match the identified flavor and character—rather than overwhelming the prospect with hundreds of photos. The speaker stresses that simplifying the decision process reduces confusion, prevents the buyer from feeling “tangled,” and increases the likelihood of a sale.
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