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In this brief Spanish‑language monologue, Juan Carlos Sanchez Balza asks how entrepreneurs can add enough value to make customers willing to pay higher prices. He illustrates the concept with a contrast: people pay $30 per month for a gym, yet pay $20,000 for a plastic surgeon, even though the long‑term outcomes might be similar. The key difference, he argues, is speed— the surgeon delivers the result in weeks, while the gym takes years, justifying the price gap. He then poses rhetorical questions about making a product or service faster, better, and delivering superior results so the market will pay more, ending with a self‑identification.










