Tu negocio necesita más que calidad: necesita presencia 😌
In this short monologue, the speaker explains that the most valuable asset for modern businesses is social capital – the reach and influence one has on social media. Using Kylie Jenner’s ability to sell millions of dollars of lipstick with a simple phone video as a vivid example, the speaker argues that visibility on platforms can outweigh product quality or expertise. He introduces the concept of “edu‑tramiento” (educate + entertain) as the effective approach for building that presence, and contrasts professionals who are absent from social media with those who are active, noting that the latter can generate far more business even if they are not the best in their field.
Chapters
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