Short YouTube clip by Tim Hubbard advising Airbnb hosts to enable Instant Book. The speaker argues Instant Book makes booking easier for guests, which increases reservation conversion, and notes Airbnb rewards Instant Book listings with a search-ranking boost and greater visibility.
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First of all, it's going to maximize your bookings, right? If someone has to go through more steps to book your property, then less people are going to book it. That's just how it works. It's the same way if there's a checkout card online and you have to jump through 10 hoops to get to your payment method, the chances you actually completing that purchase are going to be a little less than if you just went straight to a checkout cart. Right? The easier it is for someone to purchase or reserve our property, the more reservations we're going to get. And Airbnb, Airbnb appreciates this, right? They want more bookings. So the side benefit to this, not only is it easier for our guests to make reservations, but Airbnb encourages us to have Instant Book turned on, and so they actually boost our search rankings. So just by turning that little button on, you're going to get more visibility.