Why YouTube is your unfair advantage in 2026

Alright everyone, let's get started here. Very important things to go over. And if I go fast, please, I'm just gonna read your body language, but if you do one of these, I'll back up for a second. Could be a little intricate, but I'm trying my best to make it as simple as possible because if you guys understand everything I share with you today, there is a potential 5 to 10x in your business. And what we're gonna go over today is making your first YouTube video, but more importantly, how you can become the mortgage authority inside of your space. This is your leverage on your future self. How many of us have heard Amir say the person that wins is the most known, liked, and trusted? Okay, yeah, we know Amir then. All right, so one of those attributes outweighs the other two by magnitudes, and that's trust. Trust is the only thing that converts. This is why you guys potentially get referral partners, 'cause they trust you. But there's a big problem with trust right now, because we're in the middle of a trust pandemic. And the problem is that consumer trust is collapsing. And as it's collapsing, it's getting harder and harder to find people that wanna refer you business, or if you have an online offer, buy your online offer. To show you how bad it is, I'm gonna go through a couple stats. The first one is a survey that was done with 500 people, and all of them were business owners and business executives. And when they were asked, "How many of your clients trust you?" 9 out of 10 of them said, "All." But when the survey was flipped, and you asked the customers, only 3 of them really trusted them. So there's a real big deviation between what we assume and the reality of things. To put that into perspective, if I was to grab this table of 10 people and ask, "Do your clients trust you?" only 3 of you would be right. Now do that at scale. Trust is attributed to 88% of transactions online, so if you don't have trust, chances are people are not gonna buy from you or refer you business. 71% of people trust companies less this year than they did last year, and it's only increasing. And 61% of people don't trust advertising today. I don't know if many of you do advertising or run paid media, but if you did, it is the slowest way to gain trust and also the hardest. Also, the most expensive. So everything we're gonna be talking about today is only organic, and your upside is which organic outlet to double down on. So now let's go a little bit deeper into your solution, because luckily there is a cure, but the cure will only happen if you adapt. So everything I go over today could change your life— keyword could— only if you take action. So I want to start this presentation with a very famous quote from Machiavelli. Machiavelli said, the wise do immediately What the ignorant do eventually. I'm not calling anyone wise or ignorant, but there is a very hard line in the sand between the people that do things eventually and immediately. So as I go through this, ask yourself, am I eventually gonna do any of this? Because Machiavelli would say that'd probably be not the wisest thing to do. So the cure is obvious, social media. We've all heard social media is so important, but most of us don't use it. And why is that? Well, I'll tell you the most common things. And I can tell you about them 'cause I just finished my apprenticeship. My apprenticeship in content creation. An apprenticeship is completed when you become a master. To become a master, you need to spend 10,000 hours in one craft. Takes about 7 years, 3 to 4 hours a day. I completed it 'cause my journey started back in 2019. And going through social media, I found the one that works the best, and that's YouTube. Before we go into YouTube, tell me if you relate with any of these. You know you need to do social media, but you haven't because you feel weird. You feel that people are watching you, judging you, or you don't feel like the expert. Anyone relate with any of that? Yeah, most people. What about this one? I haven't started because it's a young person thing. It's not for the older people.

Anyone?

It's okay, I'm not gonna guess age. Those are very common ones. The most common one though is the imposter syndrome. So most people don't start because they feel like an imposter, they feel like a pretender. And the truth is, I implore you to try to become the imposter. Because how long can somebody impose on something until they become the very thing that they're imposing upon? So, if you feel weird, that's a great sign, because it's a sign that you're doing something that your old self would not. As we go through this, a very common theme throughout my entire talk is how being the impostor changed my life. And it can change yours too. Impostor syndrome, I changed it in my mind to impostor symptom. When you take medication, there is symptoms, and the symptoms are signs that the medication is working. So if you don't feel weird, you're not trying hard enough. Now, before I go through the rest of this talk, I want to show you me being an imposter. So that way maybe you feel a little bit better about yourself, because after today you're going to shoot your first video and it might go like this. It's Friday night. That means fun videos. All right. Now let me be crystal clear. Now let me be crystal clear. Crystal clear. Crystal clear. Damn.

Oh my fucking gosh.

Oh my freaking God. And this is exactly how Warren Buffett built his fortune. Most of his mouth—

mouth—

what the fuck is mouth? Get it together, get it together, get it together, get it together. Intelligently and autonomously— autonomously— autonomously— whatever. We might just have to cut that word out. I've been buying silver hand over fist since 2015. Let me do that again. That would push Bitcoin upwards. That would put Bitcoin— that would put— now I'm saying— okay, I know what the problem is. Got myself a little Prosecco. I can feel the problem going away right now. Thank God I made it through that. So that might be your first day, and that might be your 10th day and your 100th day, but the journey is the part where the magic happens, because eventually you could speak fluently. You could have your message get to the endpoint without much drop-off. All of us think we're really good speakers. There is a very good speaker in this room, and it's not me, ironically. It's somebody in the back over there. But a lot of people, and I filmed with a lot of people that always tell me, "Oh, I'm super good, I know how to talk." Put a camera on them, they don't even know English. It's like, "Wow, what language did I use again?" And that's typically what happens in the pursuit of becoming a better person. So yes, become the imposter. Now let's go further and how much of an imposter I had to be in order to become where I am today. My journey started back in 2019. I was super obsessed with money, but the caveat was I had none. So I wanted to learn how it worked. I learned macroeconomics, macroeconomics, and I started a Telegram chat where I would teach lessons, and eventually I lost— I launched a course. And then I started a podcast and a YouTube channel. I did all the things that the young people do. And one day I had a guest on there, and that guest was Mark Moss. Not sure if that rings a bell to anyone, but he's a very famous YouTuber. He still works with us to this day. And on the podcast, I was so excited to be with him. And when we got off, I just jumped off and I looked at my business partner like, we made it, we made it. Oh my gosh, it's crazy. And he was like, texted me, "Dude, why'd you hang up?" I don't know. So I get back on the computer and he goes, "Yo, hey, I wanted to talk to you. I need what you're doing for me." Have you ever touched a hot stove and your hand flies off before you could even think that you need to do that? That's how quickly I said yes. Don't even know what I said yes to. He's like, "Can you do it for me?" I said yes. He's like, "Cool, how much?" Uh, $4,000? The reason I said $4,000 was that my partner worked a corporate job making $4,000 a month. So I thought, if, okay, if I can get this guy to pay me $4,000 a month, Maybe he'll quit his job and then we can just do whatever it is I just said yes to, 'cause I have no idea, and I know I don't know how to do it, but somebody does. And then it escalated. The reality at the time was I was living with my mother, I was working a breakfast deli, and I was selling weed. I was doing anything I could to stay out of corporate America. You know why? Because I worked at a breakfast deli, and I gave bagels to people, and I watched humans come to life on Fridays and die on Monday, and they had to wait till Friday again. And I realized I would do anything to never be in that position. I was living with my mom, and I just said yes to this big guy. After a month of working with this big guy, Mark Moss, he goes, "Hey, do you have a camera?" I was like, "Yeah." I didn't. I had no money. But I knew somebody that knew how to turn on a camera, so I was somewhat confident. And I knew that if I could leverage somebody that knew how, I could do it as well and just be the face and be like, and that's kinda what happened. So he's like, hey, I'm having an event in Arizona, and when I went out to Arizona with my partner, I get on the plane, and this is where my life changed forever. So number one, I acted as the imposter. I said yes to something I have no clue what I'm even doing. I didn't even realize I started a business until 3 years in business. The second thing is, he said, "Come film for me." And I, again, I am technically illiterate. Like, I almost don't know how to use this laptop. And when I said yes, I didn't know how to use the camera. We're on the plane, and my partner gets scared, and he gets off. So as we're backing out of the terminal, he gets off, waves down the attendant. When he stood up, my confidence stood up. But when he stepped away, so did my confidence. The feeling that I had was a reversal of my heart in my balls and my balls on the floor. And at that moment, at that moment, I was like, I am screwed. Mom, what do I do? I'm fucked. Excuse my vulgar. And she was like, no, you need to go even if you do mess up. I'm like, okay, you know what, I'm gonna go do that and I'm gonna go mess up. Want all of you to run into problems as fast as you can. So I get there, this photo here is what ended up happening. I spent $50 to pay for Wi-Fi to figure out one, what camera I have, and two, how to turn it on. By the time I landed, I learned how to turn it on, so I was like, okay, we're getting somewhere. That was the event, that's how it turned out, and at that moment my life changed forever. I'm not sure if you guys know who this is, but Robert Kiyosaki walked through the door as a guest speaker. And he looked at me, he said, "You work with Mark?" I said, "Yes." And he goes, "Can you do what you're doing for him but for me?" Again, I said yes faster than I know how to say yes. And I went back home making $4,000 a month to $20,000 a month, and then I just started doing that for a little bit, 3 years. Didn't know I had a business until Iman Gadzhi come out and said, "Yeah, there's SaaS," or software as a service, or SMMA. I'm like, "Hmm, maybe I actually have something that," people want. And it just started to snowball from there. So today, we do over a billion views a year. We have over 5 million subscribers under management, and I've worked with some of the most renowned people in every single industry, from the UFC, like Kamaru Usman, to Patrick Bet-David, to Antonio Brown and Deontay Wilder, and even rap stars like Kodak Black. When I say everyone, everyone. But again, my main niche is finance, so I'm really gonna lean into you guys because everyone here is a mortgage background, I'm assuming, right? Yeah. Okay, great. So you guys are my people. This is just like for the fun flashy stuff to make myself look cooler than I am. So this first guy here, Heresy Financial, he started with us back in 2022 and he started with us at 45,000 subscribers. He's now currently sitting at 400,000 subscribers on YouTube. And the crazy thing is that yesterday I was at the gym, and when I was at the gym, I saw a gentleman and he had his phone on the floor propped up like this, and I'm walking behind him, I see the phone, I'm like, and I stop, and it's my client's face. And the reason I bring that up is because I'm going to draw the conclusion for all of you of how powerful YouTube is in comparison to everything else that you could do. If you had to allocate 5 hours a week to something, there's nothing that gives you this much leverage. And I'm going to show you. But first, let me show you the interaction.

Joe. Solid, dude.

Joe's a good guy, man. I like his product. Joe, I'm at the gym right now and there's a gentleman here, super fit, of course, and he's watching you. That is awesome. Cool. So I do that because how many of us have put our phone on somewhere while we're doing something and it's a YouTube channel? Like you're watching something in the background or you're driving. Yeah, I would say pretty much almost all of us, even if we just can't remember it. No one in the history has ever done that for Instagram because you can't. It's a 60-second video. How's that going to work out? Plus you're going to be really like confused because The next video just automatically populates, and all of a sudden you don't even know what you're listening to. So a lot of people listen to YouTube, meaning they spend time with 1 to 2 people max throughout their day while they're doing things. This is literally brainwash. He's working out with headphones with a dude talking. He knows this guy's voice in a room. If he closes his eyes, he could be like, oh, is Joe, Joe's here? And this is a commonality I found with YouTubers. Another client that we work with is Carlton Dennis. He's a tax advisor, the number one tax strategist in the world right now. He has the fastest growing community. We started working with him around 400,000 subscribers. He's now over a million subscribers. And the best part is every single week, every single month, he does a webinar. And on this webinar, he makes a lot of money. He has a community where people join and they save money on taxes. And the best part is zero ad spend. He doesn't spend a single dollar, yet he's able to have the results of people spending millions of dollars trying to get clients, spending money to acquire something. He's doing it with a couple videos. And it's a very common theme, you're gonna see it as I go through. And then this is Mark Moss, the guy that changed my life. If I had to give something to someone, and the last dollar I have, it'd be him. This guy went from, making Bitcoin videos on YouTube to now being a Bitcoin advisor for firms. That's because YouTube gives you the space to position yourself as the expert. There is no other platform where people are willing to spend their time with you to listen all the— to what you have to give. And Mark now has 800,000 subscribers. He has a deal with iHeartRadio, over 8 figures, and all of it was through YouTube. Zero ad spend yet again. All the 3 people I've shown, zero ad spend. I don't want to spend too much time talking about all the people I've worked with because I'd use the rest of the time we have. Now let's talk about what I've realized from them, because this is very important for you to understand, because this is where you'll start to connect the dots, like, oh, if I had to spend time, I definitely should be spending it here. So I'm gonna draw the line in the sand. This side is going to be the struggling, and that side's going to be the winning. On this side, the struggling people focus on content creation. On the winning side, they focus on character development. "Matt, that doesn't make sense. What do you mean? You're telling us to make content." I know. But I'm telling you to actually work on your character, because the people who get into social media just for the sake of everyone telling them they have to be don't have a true desire to be there. They don't really have the conviction that the videos are helping people. People who have won, and people that I've worked with, don't make content creation. They work on themselves. They watch the videos back, just like Kobe watched his free throws, just like every boxer watched their matches again. If you don't watch how you speak, how do you know that you're speaking well? And YouTube is a great playground for that. It is the only playground in which you can exercise your speech, exercise your ideas. A lot of people have a lot of ideas, but they don't know how to take it from here, put it to here, and give it to people. That's the problem. But we don't use that. We don't train that tool. That brain-to-mouth connection doesn't work because we're so focused on, okay, what's the funny thing? Oh, I got to jump like this, put text. Okay, next video. What's this one? Stand on my hand. Okay, put text. That's what people are having you do on social media. You guys are experts. You guys are professionals. Don't belittle yourself to make yourself an expert. Raise yourself to make yourself an expert. Invest into yourself. How do you speak? And I promise you, it's going to make you so much better when you shake the next realtor's hand. It's going to make you so much better when you shake the next person that wants to refi. This year, next year, and the year after. The better you work on your vocals, on your message, the more likely people will will continue to work with you. The next thing is, a lot of people that get into the content game end up doing content passively, and the winners did it religiously. I've gone to maybe, I wanna say shy of 150 events just like this, and every single event that I went to is because of a YouTuber. Like, I work with a lot of YouTubers. And these guys, when they go to an event, they have catalogs of time that they've invested to their future selves that they never miss a heartbeat. There's a lot of people here today, not here, but, yeah, probably here, would get into content and do it passively. You'd be at this event and you would miss a whole week of posting or however long it took you to get back in a flow. That's shooting from the hip. We wanna shoot from a distance and aim at the target. There's a very big difference here. The next is paid media. The problem with paid media is once the dollars are gone, so is the content. So why would we want to do that? Remember my first slide, 61% of people do not trust advertising today. The winners focus on organic content. Simple. The struggling people focused on short-form content. I don't even like the word short. I mean, girls don't even like short. So why would we like— doesn't really make sense. We like long-form things. Why is everyone laughing? What happened? So again, again, I mean, we want long-term gain. So we need to do long-term things. If we think in short, we're going to get short. The next is perfection. Perfection is a real big problem because most people that start content think that their edit or the way that the color works on your titles or anything that you think is holding you back from going viral isn't. What's holding you back from going viral is you. You just don't know how to create content 'cause you haven't done the reps and that's okay. Neither did I, you saw my video. The winners focus on persistence. Losers, perfection. Winners, persistence. It's a very big difference. The last thing that I noticed between working with the super successful people on YouTube and then the people trying to play the short game is the short game was focused on income first. The long game was focused on impact first. But you're like, wait, but why, that doesn't make sense. I only do social media because I wanna make more money. Right, that's the problem, and that's why most people won't succeed. So I'm gonna do an exercise with you guys. Is everyone's shoulders feeling I know we've been sitting all day. Like, yeah, go ahead, let's see that posture. That was a good stretch, that made me feel good. Okay. Who has a Venmo account? Wow. Okay, you're right here, so you're like an easy target for me. Are you open to doing an exercise?

Yes.

Yes? Okay, great. Can you take out your phone and just scan this?

Yeah, I should request though, right?

Uh, no, no. Yeah, well, you are going to get a heftier request than what's happening right now, I'll tell you that. Okay, great. So let's do something here. I have a $100 bill. Okay, you have $50. Let's Let's change. I give you $100, you send me $50.

Okay.

You would do that, right? Yes. Okay, let's do it.

Okay.

I forgot to turn these on.

Psych! I'm even putting a little memo line for you.

And the reason I'm doing this exercise is going to be very clear in just a moment. It's okay, I trust you.

Yeah. For YouTube success.

There you go. Well, you better do something after this. So go ahead and hit send, and here you go. This is yours. So how many times would you do that?

Every day.

Every day, right? All of us would do that every day, right? It's a no-brainer. When you go to make content, it needs to feel that way. The amount of mental energy that you put into your content needs to feel that way. If you're like, "Oh, I'm just doing this video because I have to do this video." "Eh, send." "Again, this one didn't work." "Eh, send." You're gonna get burnt out. You're gonna see zero results. It's because you're not focusing on the impact. You're not focusing on what you're giving people. You're focusing on funny jokes and dances and little pop-up trends. You guys are professionals. You need to be positioned as the authority in your space, and this is exactly how YouTube will do it. We're going to dive deeper now that you understand, as you go through this journey, how can I focus on being an impact and not worry about my income? Because those two are heavily correlated. The more you increase your impact, the more you get an income, which is why I try to keep that door open to get as many people as I can in here because I'm trying to impact lives 'cause I wanna make a lot of money. Alright, so now when we do just a side-by-side between YouTube and Instagram, and even TikTok, you guys are gonna see a real common theme, and I'm not gonna give you the answer. You're gonna come to the answer on your own because it's gonna be so blatantly obvious. The first thing that we need to look at when we're trying to gauge social platforms is how much time are these people spending? And if we look at Instagram and TikTok, they're both at 33 minutes and 34 minutes. YouTube's at 49 minutes. You're like, oh, it's not that much of a difference, it's like, mm, 10 minutes, 12 minutes. Sure, but when you think about the interaction of it, that 30 minutes is deviated between 30 people that came across your feed. When you're looking at YouTube, that might just be one person that you spend 49 minutes with. The time spent is way higher leverage than on Instagram and TikTok. The next is mobile traffic. All of us eventually, if you don't have already, will have an offer online. And the number one thing to get people to your offer is going to be mobile traffic. So how much traffic do these platforms move? Instagram is sitting at 6%. Meanwhile, YouTube is sitting at 25% of all mobile traffic. Would you rather be in a city with 2 roads, or would you rather be in a city with 100 roads and you want to go to the destination? Very obvious answer. Next is, I'm gonna do another exercise with you. Shoulders good? No one have like a labrum tear or anything? No? We're good? Alright, cool. So let's do an exercise. Raise your hand if you have an Instagram account. The entire room, look at that. Okay, great. Put your hand down. Raise your hand if you've posted a video in the last 7 days on Instagram. Oh my God. Okay. All right guys, start paying attention now 'cause you guys are professionals. You guys see opportunity when others don't. Raise your hand if you have a YouTube account. Okay. Raise your hand if you posted in the last 7 days. It's pretty good. But did you see the comparison? So Instagram and TikTok have over 200 million creators. YouTube only has 50 million. So why would we try to go to a place that is completely saturated with more of our competitors? In this room alone, there's about a 4x amount of creators on Instagram than there is on YouTube. Again, as professionals, I think the obvious answer is YouTube. The next is shelf life. If you don't know what that is, it's how long your efforts can work for you. It's like having a rental property. How long can these tenants pay you rent? Very important, right? We want to know how long they could stay in this house and continue to pay me. TikTok, 48 hours. So you put all this effort into making a video, at best case you got 48 hours. Instagram, you have 1 week. YouTube, it's forever. You make it once and it lives forever. I have a client that I worked with, her name is Lauren Bateman. She taught people how to play guitar. She has one video that she made back in 2020 that still generates over 6 figures in recurring annual revenue to her business from one video. I've never met one person with an Instagram Reel that generates any type of money that they posted 6 years ago. The next is we have to look at the intent, and most people on Instagram and TikTok are there for entertainment. When we look at YouTube, 80% of people use it to help them make a purchasing decision. So the intention is so much higher, and I'm gonna go really heavy into intention in just a moment because I think if we operate with clear intentions, we're gonna have clear results. And then the last thing is the emotional connection. If you can get someone emotionally charged and you were the vehicle, they are going to bind to you. Energy has an affinity and it creates emotion. YouTube right now is the modern-day celebrity. There is a 7 times deeper connection to YouTubers than celebrities. So if you want to get people emotional You would go to the platform that allows it. Now we're gonna talk about how YouTube dominates. And this one is going to just make sure that you— hold up, before I get into it, please don't delete your Instagram, it's very useful. You're gonna need all of your socials, okay? I just wanna put that out there before we move forward. Yeah, absolutely. If I'm going too fast, please do that. I need that.

Can you explain the mobile traffic share too while they're—

Yeah, so the mobile traffic share is just how much traffic is going through the internet daily. So Instagram is moving about 6% of that traffic daily through phones, and YouTube is attributing to 25%. That's crazy.

Matthew, you're— as opposed to like desktop, you're saying?

No, this is mobile. Yes, mobile, yep. Desktop, I mean, no one uses, that wouldn't even, you know what, I'm gonna change my slide, thank you. I'm gonna make it desktop, 'cause Instagram would probably be at zero.

Yeah.

I wanted to give it a shot. I wanted to give it a shot.

I know people watch on their TVs and all that stuff too.

Yeah, okay, don't delete your Instagrams. So, I'm going to show you here how YouTube completely obliterates everything else. YouTube has the highest amount of household income from adults. $100,000 is the benchmark. 89% of people making $100,000 or greater use YouTube. Instagram is at 58%. So there's 58% of people making $100,000 on Instagram. TikTok, 26. So again, as opportunists and professionals, where would we want to put our effort? Less traffic, higher-intent viewers, and they have money. It's very obvious. YouTube generates 1 billion of daily watch hours. It is the second, I'm sorry, it is the first streaming platform. 46% of people bought a product from YouTube. Let me say that again. Almost half of YouTube has bought from YouTubers. Half. There is 200 million accounts. Half of that have made a purchase. And it is the second largest search engine. After this, I'm gonna go right into a little bit about search engine. Does everyone feel good right now? Yeah? Dots are connecting a little bit? So, all right, cool. So, these next slides are going to piggyback off of Amir's presentation when he started talking about how AI can help you get ranked. But in the new world, we're calling it sighted. YouTube is the second largest search engine. Search engine means search engine optimization. I'm pretty sure most of us at least know that, right? Great. Okay, so the way that things used to work was that if I can get ranked on Google, people are going to click my things. What's happened is there's been a shift. This shift is AI overviews. How many of us use Google still? Okay, pretty— alright, great, a good amount. When you go and you search something, do you see the auto-generated AI overview? Right, that's where people are going. Right now the internet is going from a click-based experience to a no-click experience. And what's causing a disruption is the click-through rate. So now people don't want to get ranked on Google because if you don't know what click-through rate is, it's how many people click from how many people saw. That's the simplest way that I can put that. And it's collapsed 61%. ChatGPT in 2 years did what Google Google took 27 years, 20, yeah, 27 years. It's doing 1.6 billion daily searches. That's 12% of Google's volume. Back in the day, getting ranked on Google would give you a 20 to 30% CTR. Right now it's at 8 to 12%. So as professionals, why would we make efforts in our marketing to try to get cited or ranked on Google? We wouldn't. We would see how we can leverage AI in our efforts to have AI dish us out to our ideal prospects. In this case, I'm assuming like home buyers, first-time home buyers, right?

Yeah.

Okay, so the new game is getting ranked, not cited. A great way to do that is start making videos on how you can help your first-time home buyers. YouTube is cited 200 times more than any other platform right now across ChatGPT, Perplexity, and Gemini. There is a 29.5% click to the AI overview. So again, keeping that in mind, people don't want to click on links anymore. No one cares about your website. No one cares about the things you have. They care about what the AI is feeding them. How can you get the AI to dish you on a plate to the next home buyer. And that's what I'm gonna show you on the next slide. Because there is a gaping hole in the wall that just screams opportunity right now. And I don't know how long it'll be open. Because the good news is you don't have to be famous for this to work, you don't need experience, you just need to try. Right now, 40% of cited videos have under 1,000 views. So the good news and the bad news for all of you, when you start YouTube, no one's watching. That's good and bad. So you can practice in the dark, you don't have to feel weird, but you also, you know, you want the views. So there's good and bad news. 39% of them have fewer than 15 likes. So even if no one likes your stuff, you don't have to worry. We're not here to track our metrics in order for the AI to work and rate us. The accounts that do get cited have less than 41 videos, and there is zero correlation between likes, subscribers, shares— oh yeah, sorry— likes, subscribers, and views. There's no correlation. So the new beginner right now can be dished out in front of the new home buyer without having a channel that has a million subscribers. You could have one subscriber. All you need is 41 videos out. And this is how you could do it. There's 4 changes. Unfortunately, most people won't make them. If you're in this room, I really, really, really hope you do because I don't know how long this window will be open. Maybe AI starts looking at vanity metrics and then we're all kind of screwed because now we really got to put in the time. To put that into perspective, everyone I've worked with has done 1,500 long-form uploads and it's taken them 5 years. So this window can maybe trim that 5 years down to 1. So if you want a screaming opportunity, you would act now. The first way you can act is make a long-form video. Remember, we like long, not short. It needs to be 10 minutes. Short-form is only cited 5.7% of the time. The next thing that you could do is very, very simple. It doesn't take any efforts. When you upload the video, just give it time chapters. How many of us know what time chapters are? Okay, great. If you don't, it's just at the bottom of the timeline. You can see it compartmentalized into what the person's speaking about. Very simple. Just do that. That'll get you ahead of 31% of people. The next, you want to use descriptive titles. The reason being is because the more inputs you can put online, the more data points AI has to find you. So be very descriptive. Lastly, detailed descriptions. Again, this is going back to the metadata. We want to give as much data as we can because we want people to find us. And now, do you want me to go back? I saw you look up and it was gone. I saw your face, yeah.

Yeah.

Matt, can I ask you a question on one? Yeah. So descriptive titles for YouTube, drastically different conversation than what we just came out of from Instagram, correct? Like, I won't say deceptive, but it's 'cause it starts with a D and an E, like, you know, a little more like grab, grab, grab versus this is what my video's about.

Yeah, we're gonna go into that on this next slide. It's a great point. So, right now, there's two forms of media. There's interruption media and there's invitation media. Both of them operate on two different algorithms. One is a feed-based algorithm and one is a search-based algorithm. As professionals, do we feel better when we're interrupted or when we're invited to something? Let's say I'm going to an open house. I walk through the door. "Oh, I didn't know you were coming." or, "Hey, I got your invite, thank you so much." Which one would get a more warm welcome? The invitation, right. So why would we not be on the platform that is invitation media? The problem is people are focusing on interruption media. How many times can I interrupt someone? That doesn't build trust, that builds distraction. The average time spent on a feed-based algorithm is 2 minutes. Again, that 2 minutes is probably deviated between everyone that raised their hands. The average time spent on a search-based algorithm is 7 minutes. Feed-based algorithms feed accidental views. Intention-based algorithms give you intentional views. People deliberately went out of their way, bypassed all the other options, and chose you. They are there for a reason. They've already given you one form of commitment, and that's their time. 'cause they had to deliberately click it. It wasn't fed to them. It's a very big interaction between the two different kinds of viewers on the two different algorithms. We just covered that. So the feed-based algorithm focuses on impressions over impact. Back to the thing I was talking about earlier. They optimize for impressions. An invitation-based algorithm focuses on trust over traffic. And we want people to trust us. Now, before I go into the workshop in which you're going to learn how to make your first YouTube video and have all the tools readily available in your back pocket, I want to open it up with this quote. Again, I'm obsessed with philosophy. If I could, I'd have every slide have a quote, but Amir was like, "Yo, don't do that." I was like, "Okay, cool." So this one is from Darwin, and Darwin said, "It's not the strongest nor the most intelligent that survive, but rather the ones most responsive to change. Right now is a moment of change. If you don't change, it's the equivalent of you saying, "I'm gonna start a business, and it's gonna be a Blockbuster storefront." That's what I hear right now when people don't wanna make the change. And the window, again, the gaping hole is getting smaller. I don't know how long this will be open. This is your window. You don't have to be rich, famous, you don't need any of that. You just need an iPhone. To put that in perspective real quick, let me do a little psyop here. Most of us probably don't go to make content because we think we need cameras, we need lights, we need audio, all these things like, ah, that's the equivalent of me saying, I got one loan, but I'm not gonna process it 'cause I don't have an LP1, LP2, an assistant, this is this, and I don't have an office. Keep your loan. That's what it sounds like to me when people say, oh, I don't wanna do content, I don't have cameras. You don't need them. If you have an iPhone, I think all of you do, I saw a lot of pictures happen, you could start.

Samsung.

What's that?

Samsung.

Yeah, well that works too, yeah. Alright, so now let's go into the frameworks. So now this is going to be very in-depth information. This is going to be tactical information. So if I'm going fast, please stop me. But pay attention because you can seriously leave and go make a video. In fact, that's already happened. And I'm gonna reveal who it's happened to. The person's in this room. They took action at this event already. Before we do, you need to first think of, "What can I talk about?" The first step to making content is the idea. If you don't have an idea, you don't have content. Luckily, ideas are abundant today. Execution, not. The first thing you could do if you just have brain fog 'cause you've just been processing loans and trying to find the best competitive rates is go to Answer the Public, type in first-time home buyers, and boom, you're gonna get a bunch of different phrases that people are looking up that are first-time home buyers, and you just answer that. If you answer questions questions, by default you're in a position of authority, 'cause people are listening to you. Do you, is it important to note like location? You can. Like first-time home buyer in Washington, D.C.? Yep, absolutely. Yes, you absolutely can do that. The best part is there's no wrong answer to creating content, besides not doing it. The next is use the YouTube search bar. If you go on there and you just start typing something those auto-generated things that start populating are going to be inklings that, hmm, if the algorithm is suggesting this, maybe someone searched it. So go on there, start typing in home buyers and see what starts populating. You can make a video on that. I know all of us have experience and stories and things that you could enlighten someone not as far on their journey as you. Next is, Reddit and Facebook groups. Amir talked about these a little bit earlier. The only problem with these is you can't really market too heavily. You get flagged a lot. Trust me, I've tried. But what you can do is just be curious, 'cause that's where consumers go to talk about services. We're consumers, just disguised as service providers. And the last thing is, luckily we have ChatGPT, Perplexity, all that. You can go ahead and just type in, hey, give me 20 ideas. Boom, it's that easy. One of them will speak to you, and the one that speaks to you is the one that you can go make the video on. So now that you have your idea, the next step is putting that idea into a format that's proven. There's 4,000, but start at 4. The first one is how-to. Very important, 'cause this gives people actionable steps. How to structure your first loan, how to get "Can I get a lower rate on my refi?" All of those are people that want those answers and they're going to listen to you, which makes you the authority. I couldn't be up here teaching and not be the authority of my realm. It's impossible. The next is narrative-based. So there's a large shift in social media right now. How-to is going to be here forever, but what's happening is there's narrative-based. It's how I. This is great because again, It gives you the opportunity to talk about your story, kind of gas yourself up a little bit. And in doing so, you teach. How I closed 5 extra loans this month doing X. It's narrative-based. If you just focus on those 2, I could end this right now and you'd be good. But I'm gonna give you 2 more. Next is what is. An example is, what is a— Loan to value, I actually don't know what that is, so maybe someone could tell me. And then the last pillar of content is anything with why in front of it. An example would be why you need a pre-call consultation. Again, I have no idea. If I was going into the loan industry, I would definitely look up why I need to do that. Somebody here knows why, I'm pretty sure, right? You're nodding your head, you definitely know why. Someone took action. I mentioned earlier, this gentleman over here spoke with me yesterday, and not only did we have an amazing conversation, but during the conversation he took action. Remember, the wise do immediately what the ignorant do eventually. He literally left, went to his room, and filmed that. And I said, if you do that, I'll make you a thumbnail I want a thumbnail and title. And he did. And this is what we produced for him overnight. All he did was tell me the idea, I took it from there. Let's break down this structure here. The rest of this talk is going to help you become a professor at realizing something that's good and something that's bad. So let's go over the real good on this. Luckily, he's a very fluent speaker. You'll find out a lot more about that, but he made a video on how to not blank out on stage. I thought I was gonna blank out. I thought my entire talk was gonna be 75 minutes of silence, just like this. Luckily it wasn't, thanks to him. He helped me out a lot. So, the idea was, we wanted to optimize it for people wanting to learn how to speak on stage. So what did we do? Pillar 1: How to speak on stage without going blank. Solution: We'd never really reveal it. Curiosity is the number one thing to get clicks. Hopefully this is starting to click for you, right?

Yup.

And then the thumbnail, the copy, you want it to build curiosity around the title. So the moment you could make these two synergistic is the moment you get clicks. You get that invitation. Here's the rules for a good thumbnail. Again, there's 3,000 rules, but let's start with 3. The first is you need 1 to 5 words. Their only objection is to build curiosity. The next is facial expressions. Imagine I'm a loan officer. Interest rates just went up 5 basis points. There needs to be a hierarchy. There needs to be a commonality. If we're talking about doom and gloom, our face needs to be doom and gloom. If we're talking about inspirational, like teaching people how to speak on stage, show him empowered. 'Cause that's what the person wants to feel. People stressed out looking at where rates are going are stressed out. Relate with them. It's very easy. The last is text contrast. This one is my number one rule. My rule is that if I take my phone out of my pocket, I open up YouTube, and I can't read the text on screen within 3 seconds and put it away, I did a bad job. So if I was to open up his or any of these, look how easy this text is to read fast. So you want the contrast to be there. What did you do to put the text on the screen on the thumbnail? Forgive me for— no, no, basic question. Yeah, you could— there's tons of tools out there like, uh, CapCut or Canva, or I mean, you could even just find like a graphic designer on Fiverr. There's so many ways I'll have a Q&A to answer all these questions, so please just come to the mic. The next is the script builder. The script is very important. The first thing you wanna start with is the hook. The point of the hook is to capture and commit. How do you get them to commit? You promise a payoff. So it starts here, then I promise a payoff. What was my payoff? I promise you that you're gonna be a more a mortgage expert. That was my promise in the beginning. I also promised that I'm going to help you make your first YouTube video. I started with that. That's exactly how you have to start your videos. And this is why YouTube can make you become an amazing speaker. The next is bodies. This is where you get to act like an expert even if you're not. Hopefully you could just power through that imposter syndrome that we spoke about earlier that changed my life and it could change yours. And you could really just become that expert, and it doesn't feel weird anymore, I promise. Then you wanna recap. I'm gonna recap this 'cause I'm gonna assume no one heard me, and that's what you need to do in your videos. When you make a script, it goes hook, promise, body, they didn't hear me, let me recap, tell them what they just watched, and then you wanna close it out. When you close it out, you want a call to action. This is very basic here. There's a lot of different ways that you could spin it and do it, I get it. Especially if you go online, you're like, "How could I write a script?" Everyone's gonna have different things, but just start with the principles. Bruce Lee says, "Never fear the man that practices 1,000 punches, fear the man that practices 1 punch 1,000 times." This is your 1 punch. Now, the hook builder. This is my favorite part, 'cause everyone thinks they're an expert in hooks, and they try to overcomplicate things so they could sound smarter, and to me, when I see that, I just see ignorance. This is the only thing you need. There's 3 core elements to a hook. Do we remember what a hook's purpose is? Can anyone— Grab the rest.

Grab—

Great, okay, alright, we're paying attention. This is really good stuff. Alright, so hook builder. The first thing you want is a desired outcome. When I got on this stage, I set a desired outcome. The desired outcome is that you're gonna be positioned as a mortgage authority. We all wanna be that. I gave you the desired outcome, and you're like, "Shoot, I definitely wanna be that." Next, we wanna counter a belief. The best way to get somebody really invested in what you have to say is counter their beliefs. This is why politics and anything in that world does so well, because you're going against someone's beliefs. Even if they don't like you, they're watching you. And guess what? That's another view. And then a shocking stat. So you want to give a bold claim because it makes them want you to prove yourself, and you will, because remember, in the scripts, in your bodies, is is your chance to do that. And then the last part. So the hook is this 3, and then this, this is the magic. This is where you anchor them and you loop them into the backend of your video. YouTube rewards people based off of how much time they spend watching your stuff. So when I have a video, I would say something along the lines of, you know what, let's do this live. I'll do this right now, improv. Hopefully I can do it. All right, so, oh, we'll use my examples, how about that? The first one is desired outcome. What if you can close 8 more loans this month? Desired outcome. Counter belief. Closing more loans doesn't mean you need more work. Amir did what? $1 billion in production only working 40 hours. Shocking stat. I mean, he verified it. Open loop. After implementing point 5, most LOs have a 5x in their revenue. These 3 can be interchanged. If I read this backwards, it would still make sense. Amir did $1 billion in production only working 40 hours. Closing more 'More loans doesn't mean you need to work more. What if you close 8 more loans this month?' My solution. Then I anchor them. 'At point 1, at point 2, at point 3.' Typically you want it further, right? You want them to spend time with you. So, I'm gonna invite you over for dinner, but the dessert is crazy. I gotta stay for dessert. That's how your videos need to be treated. And then the CTA builder. This is just getting people to take action on whatever it is that you want to offer them. So now, is this all— are we good here? Yeah. Okay, go back. Yeah. So yeah, these three can be moved however you'd like, and then you always anchor them. Alright, the next is we want a CTA, which is a call to action. The first one that you could use is an identity call to action. This is good. Pay attention, because if you really want home buyers to come into a community of yours or subscribe to you, whatever it is that you have to give them, you wanna call forth their identity, especially if it's an aspiring identity. I'll give you an example. If you are a savvy home buyer, Buyer that likes saving money subscribe. I called forth their identity. The next thing that we could do is we wanna give value. Remember the illustration and the demonstration I gave earlier when I gave the $100, right? I gave value so much so that it was silly to not give me what I asked for. So when you go into making content, make sure that you're giving the value. All of my creators I work with, I make sure that if you're making a video, that the audience leaves with something in your— their pocket, and you feel like you're missing something, but you didn't, because you leveled yourself up. It's all about character development, not content creation. Remember that. The last is community, no, the third is community, the last is FOMO. We all know FOMO?

Yep.

Yeah, okay, cool. So if you didn't start making YouTube videos, would you feel some FOMO knowing that there's a gaping hole in the wall that's screaming opportunity? Would you feel bad about that?

Yeah.

Yeah, okay. So yeah, that's FOMO. You want to show them how missing out is so detrimental to your next 5 years. 5, 10x in business. And I did that here today. I showed you that right now is a very pivotal moment if you wanna be positioned as the authority in your space. You don't need to be rich, you don't need to be famous, you don't need to be known. Remember all the stats. AI does not need you to have views. You don't need subscribers. Most videos that get cited only have 1,000 views. There's an opportunity here, guys. And it's an unfair advantage. Subscribe. You use all of those or just— No, choose. Yes, you can choose between the ones you'd like.

I see.

This one is if you have a community. I'm not sure if you guys build communities, but if you do, I have a community with 100 homebuyers that find the best rates. I want to be part of that. I love best rates. I'm over there. So that's how you could use them to your advantage. My favorite is value and identity. Those are my two. But that doesn't mean it's your two. What works for you is what works for you. Now, you wanna go back?

I was just gonna ask, you said about citing the videos again. Would they cite Evergreen 2 years ago, 3 years ago, or is it more current?

Yeah, yep.

Still would?

Yeah, it would, yep. Now, everything I went over was a lot. So what I'm going to do here for you guys is give you all of the templates and things that I have used to help me build scripts, titles, thumbnails.

Nice.

So if you didn't write anything down, and if I didn't give you a good enough recap, at least you could get this and you could go and make your first YouTube video today. He did it. Remember, I opened the whole entire talk with, "The wise do immediately what the ignorant do eventually." There's a hard line in the sand. I didn't say it, Machiavelli did. Are we going to be wise or are we going to be ignorant and miss one of the greatest opportunities right now? And now I'd like to just open up the floor to Q&A and help alleviate any questions that we may have. Can we use the mic? Yeah, I've been sitting all day, so we want to limber up those knees.

Yeah.

Okay, um, so where I have the challenge is I get the hooks, I get all the good stuff, I'm on the camera, but it really is pulling out that rawness out of me, the organic, because as soon as the camera comes comes on, I'm the polished version of me, but I know that that's not the authentic, like, organic me. So what would your advice be as a creator to really pull that out when you're on camera?

How many reps have you done?

I mean, I have a YouTube channel, I have Instagram.

How often do you post on YouTube? Uh, about—

we batch content, so once a month I batch content, and we'll usually We get about 4 or 5 videos off of that.

4 or 5, that's pretty good. That's better than most. Most people don't do that. So what I would say to you is perfection is the least thing we want to go for. Persistence is the number one. Your authenticity will come from doing it enough times. Also, if you export your creativity to ChatGPT, you're going to lose connection and the intimacy with the content. So what I would say is don't worry about being authentic. It will come naturally. Do you use scripts?

No.

You don't? Try using a script.

Okay.

Try. You could start with bullet points. It might feel counterintuitive to use a script, but a lot of people sometimes don't get their message across because they want to talk about everything. You want to use less words, but more message. A script will allow that.

Okay, thank you. Two questions. One's a, first question's about the chapters. Mm-hmm. Does YouTube automatically do that or do you have to create the chapters?

Yeah, so when you create the upload, you have to do that. It's very easy. It says time codes and you wanna put it there.

Okay. Second question is, I had a YouTube channel that I was posting, I don't know how many videos I posted, but I got up to 1,600 subscribers. I was getting buyer leads. And then I stopped. I stopped. A lot of life stuff happened.

Okay, that was years ago.

Okay, so I, I restarted my YouTube channel like a month ago or 2 months ago, and, uh, the idea was to do more hyper-local content with mortgage stuff, uh, sprinkled in. So should I have continued my old channel?

You still have it?

I still have it, but I feel like it's a whole—

it's a different Audience?

Yeah, 'cause I'm going more local to where I live now.

Well, I'll tell you what, 2 channels is free. So I would turn that one back on and also start another one. Put all the horses in the races that you can.

But can I upload the same video to both channels, or is it, is it gonna flag me?

So you can, I don't advise it because it, the AI reads the metadata.

Okay.

So if you have the same exact video out and you want to do that, the number 1 thing you have to do is at least change title, Change thumbnail, change description.

So I could do that?

You could.

Interesting.

Yeah, yeah.

Thank you.

I would definitely start two channels though.

Yo, I don't have a question, but I just wanna shout you out because I obviously have a marketing company and we're pretty good at content and my team still says you're the best guy that's ever coached them on YouTube.

Thank you.

So wondering for, uh, you know, we're kind of getting two different sides of the coin, you know, talk about our personal life, talk about everything, and then with YouTube it seems like it was pretty more specific.

Yep, yep.

Um, combining those on the YouTube channel, what are your thoughts on that? And then the second question is, let's say, oh, I don't even have a 10-minute video, is it worth it just posting like 2, 3, 4-minute videos, or Strider, you can't get that?

Yeah, so let's take it from the top. Your first question was you feel conflicted that someone's saying do personal branding, more everyday stuff, and then YouTube is more educational, right? Is that what your question is?

Well, my question is, should we do the personal stuff on—

No, you should not. Keep that over there. Remember, Instagram and TikTok is all about entertainment media. YouTube is about education media. It's gonna position you as the authority. So why would we show ourselves on YouTube like making a coffee and driving the car? We wanna be the authority that we are. And I can tell the way you're standing, your posture, the way you're here, that you invest in yourself. You don't wanna be putting that stuff on there. 'Cause then you're gonna be competing with people like streamers and MrBeast. We don't need to do that. Keep it for Instagram. That's where people find relatability. And remember, it goes back to the intention.

Right?

So if we're focusing on IG and TikTok, it's good to do that stuff 'cause it's entertainment media. And then the last question.

Duration.

Duration, yeah. So I would not upload anything less than 8 minutes. Start there. But if you did, you could just turn on Shorts and just put them to the Short algorithm.

Okay, that's what I'm thinking. —talk about the Shorts versus Longs and the benefits of Shorts.

Yeah, so long form, long form builds the authority. It allows you to really say everything you need to say and have people listen to understand that you are the expert in your space. Shorts is not really that. Short is really good for discovery and finding a channel. There is not much of a correlation between Shorts Shorts doing well and long form doing well. I have a channel right now that does 2 to 4 million views a month, all short form. We post a long form, it does 100, 200. So if you're gonna do the 2-minute or 1-minute route, just make it a minute and put it on Shorts. Don't even try the long form until you're ready for an 8-minute commitment. Okay, thank you. Yeah, no problem. So mine's kind of similar.

You've got like more of your personal situation on short form and more business-related on long form, how do you drive people to both sides of that? So you take someone from Instagram and drive them to YouTube, and how do you drive someone from YouTube to Instagram?

There's not much overlap. Or is there a reason to even use it? No, there's not, nope. I know, so typically the way that it works is once you have a really big YouTube channel, you could drive people that are raving fans to your Instagram, which is just like I showed you the guy at the gym, He definitely will go follow Heresy Financial because he's a fan. You don't wanna do it the other way. I have an Instagram channel, go check out the YouTube. I've never really seen it work well that way, but do everything. Remember, there's nothing that's a mistake besides not doing. Mistake not doing it. So I've done lots of videos on YouTube that have nothing to do with work. Our, no problem. I have a mental problem mostly related to hobbies.

So something that interests me, it's really easy to talk up there and do whatever, but I have zero presence with my mortgage business, and it just feels like I have this mental block about it. I was asking if you have any advice on that.

Where do you think the mental block's coming from? No idea. So I would, Keep that hobby channel. I'd make another one if you want it to go into the mortgage world and be positioned as the authority and start making content there. Again, my whole thing is become the imposter. So if you feel weird, it's probably because you feel judged, people are watching you, maybe you're not who you're imposing to be yet, keyword yet. Become the imposter, feel weird, that's okay, it's a good sign. So you saying that is a good sign. A good sign. You should be doing it. Just start another channel, talk about mortgage. Okay, thanks. Absolutely. Yep. Oh, oh, that's not—

okay, I got a question. When you're doing long-form video, um, do you have script in front of you? Are you using like CapCut?

Do you have a camera in front of you?

Because if you're talking for 10 minutes, it's probably— you're not going to be able to just—

yeah, teleprompter.

So Alright, what teleprompter are you using to do that?

I use a Neewer one, that's the name, Neewer, how it sounds. I put an iPad there and it reflects on there and I just read it, the camera goes inside. But you could use your phone, there's ways that you could just hold it sideways and there's a teleprompter that reads right on there. So you could press record and teleprompt scrolls and you could just that way.

Just using your iPhone?

Yeah, just using your iPhone. Yep. Okay. And then edit it if you need to. Yeah, definitely. Okay.

You know, one of those 3 short form videos on the other channels, I don't put any of it on my YouTube channel.

Okay.

Should I? Say that again. You're doing 3 short forms? Reels on Instagram. On Instagram. And you're saying, should you put them over on YouTube? Correct. Because I'm not right now. Are they related? Are they good? Are they the same messaging? Yeah, absolutely. How many long forms should we be doing in a perfect world? I'm doing 2 a week. That's great. Most guys that find the most success do 2 to 3 a week. So it's really good. And then what do you do with it after it's there?

Do you repurpose the transcript for blogging or anything like that?

Right, that's really good. Yes, that's such a good question. So yeah, you could go to a tool called NoteGPT, drop the link in there from your YouTube video. What will happen is it'll transcribe it for you, and your creativity will allow you to know how many things you could do with this message. You feed it to Claude, you feed it to ChatGPT, Gemini, whatever you use, and you could say, hey, I want to make 10 carousels with this. I want to make a short form, write me a script. I want to make an email. You already said the message, you did the work, get all the squeeze you can out of it. Can you say that again? I'm sorry, what did you mean by that? You said go to NoteGPT. Yep, yep. So I'll take it from the top here. So he's saying if I was to shoot a long-form video, how could I get essentially the most out of it? Go to NoteGPT, copy the link from your YouTube video, drop it in there. It'll transcribe the entire video, so you'll have all your words there. You could take your words, copy and paste it somewhere in an AI chat that you use and tell it all the things you wanna do. I need an email, I need carousels, I need a short-form script, I need an alternative video, I need some graphics, and it'll just do it for you. I have two questions.

There appears to be a lot of creators pushing faceless YouTube channels. Mm-hmm. In your experience, is that a viable option for, say, industry like this, or would it be more, we want face videos for showing personality, expertise, things like that? That's question 1.

My answer would be, if you have the ability to do both, I would do both. Faceless channels are not as good as face channels because people trust people. The faceless channels are good though because it could get a lot of attention. I've seen it. The problem is the CPMs are way lower. So if you if you do blow up with a faceless channel, you won't make nearly as much money if you blow up with a face channel. So my real answer would say both. I'm all about putting all the horses in. Which one's gonna win? That would be my answer.

Okay, and then second question, as far as the chapter piece, like having the timestamp chapters, do you recommend maybe recording the sections individually and then editing together so that way you know exactly where each where those are to simplify that chapter identification process?

Normally if you wrote the script or if you did the video, you typically have a cadence that you know where the chapters break. So if you use the script builder and you start building your scripts out, you know body 1's here and it's about mortgage rates. Body 2 is here and it's about first-time home buyers. And you can just put it in yourself.

How's it going? Two questions. One, you mentioned we're gonna talk about getting the text and going to Reddit and all that stuff. Where do you get the ideas for thumbnails? Like some of those you showed, the person was in them, and others there wasn't the person that was doing the video in the thumbnail.

So the question is where do I get thumbnail ideas? Yes. So the way that I just generate the ideas is typically the person from the video. I like doing that. You could do the faceless ones that you mentioned, but again, just use my three rules. One to five words, you want to have text contrast, and you want to make sure if you're using your face, it makes sense. We're not gonna be smiling 'cause mortgage rates went up, we're gonna be frowning. So that's the blueprint rule. As far as a tool I could give you, if you use Thumbnailio, it will give you essentially thumbnails that you can almost ready to upload. Like they're really good.

Other quick question around that was more you talked about having the channel versus old channels, doing another channel you get 2 for free. Could you have a situation where you bought someone else's channel instead of building your own and you think it's always best?

Yeah, but then you're also buying someone else's list and you don't know, they might be from a complete different country and are interested in new Toys R Us toys. What are we doing here? So it's best that if you do that, you audit the channel very thoroughly and you understand who the audience is. You're not just gonna, you guys are in the mortgage industry, if you buy lists to target leads, you're not gonna go buy it from somebody that sells chicken sandwiches. All right guys, I'm over. So one last thing, guys. I poured a lot of energy into this for you. If you could please, there's a survey in the back. Just give back as I gave to you, and I'll see you guys around. You'll see me running around with a headless— How do you spell Thumio? T-H-U-M-I-O. There you go.

Hey, quick question. Yeah. If I have a YouTube channel and it's been 7 months since I've made a video,