Susan Britton MCC realized her calling to coaching in the late 1990s when clients kept landing jobs they hated despite her polished resumes. After attending a coaching teleseminar, she saw that helping people find the right fit mattered more than perfecting their application materials.
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And I do like to tell this story because it was one of those turning points that everybody has somewhere in their careers. And it was a period where I had several clients come back to me 2 or 3 years later after having written their resume. And the story was, Susan, I love that resume that you wrote for me. I got my job so easily, but I hate it. I hate my job. And then somebody else, another client, like within another week, Same exact story. Got the, the job, love the resume, hate my job. And so I, that was about the era that professional coaching was starting to come online. It was the late '90s and I learned about coaching and I came home from the conference. I enrolled in this little teleseminar class to get a feel for it. And I just felt like, oh my God, I was put on the planet to do this.