Susan Britton MCCICF Award-Winning Coach Educator, Neuroscience-Informed ICF/SHRM Coach Training, INSEAD Executive Masters in Change, Advocate for Evolutionary Shift from “Red Zone” to “Blue Zone” for Leaders, Coaches & Fellow Humans

Discover the Neuroscience Advantage in Coaching | The Academies

Name: Discover the Neuroscience Advantage in Coaching | The Academies
Uploaded: 2023-08-21T20:30:26+00:00
Duration: 48 s
Channel: Susan Britton MCC
Description: In this promotional monologue, the speaker highlights the rarity of coach‑training programs that blend leadership development with neuroscience. She…

21 Aug 2023 · 1 min

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In this promotional monologue, the speaker highlights the rarity of coach‑training programs that blend leadership development with neuroscience. She explains that creating new neural pathways through coaching fundamentally reshapes a client’s behavior, intrinsic motivation, and overall life outlook. Over six months to a year of coaching, the brain rewires, enabling clients to approach problems with openness, set personal agendas, focus on goals, and leverage their strengths with confidence. Understanding the ‘why’ behind these changes via neuroscience is presented as a powerful lever for lasting transformation.

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There are very few coach training organizations that work in the intersection of leadership, neuroscience, and coach training. The creation of new neural pathways in someone's brain changes their behavior, changes their, their intrinsic motivation, changes everything about them. It changes their life. You coach someone for 6 months, a year, and suddenly their brain's not working the way it used to. They're approaching problems open-endedly, and instead of getting stuck in "I can't" What if this won't work? There's too many obstacles. They're setting an agenda for themselves. They're defining a focus. They're working towards it with belief and open-endedness, leveraging their strengths and achieving what they want. When you can understand the why and you can really leverage that, that understanding of neuroscience, it's a powerful thing.