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In this short coaching lesson, Susan Britton MCC explains that the brain constantly generates predictions about future outcomes, operating as a "prediction machine." She distinguishes two kinds of predictions that influence goal pursuit: external predictions, which estimate the likelihood that a specific action will produce the desired result (e.g., eating a certain number of calories will lead to losing five pounds), and internal predictions, which assess one’s own capacity, willpower, and resilience to actually carry out those actions (e.g., resisting late‑night cookies). For coaches and leaders, she argues that effective goal work requires surfacing and strengthening these internal probability judgments. She recommends asking clients about their strengths, values, and intentions, and helping them align these internal resources with the actions needed to achieve their goals. By tapping into the brain’s predictive processes in a neuroscience‑informed way, coaches can better support people in moving toward the outcomes they desire.

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