Susan Britton MCCICF Award-Winning Coach Educator, Neuroscience-Informed ICF/SHRM Coach Training, INSEAD Executive Masters in Change, Advocate for Evolutionary Shift from “Red Zone” to “Blue Zone” for Leaders, Coaches & Fellow Humans

Neuro Coaching Tip: Action vs Application

Name: Neuro Coaching Tip: Action vs Application
Uploaded: 2025-03-14T05:00:37+00:00
Duration: 1 min 8 s
Channel: Susan Britton MCC
Description: In this brief coaching tip, Susan Britton MCC outlines the traditional three‑phase structure of a coaching conversation—agenda, awareness, and…

14 Mar 2025 · 1 min

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1:08

In this brief coaching tip, Susan Britton MCC outlines the traditional three‑phase structure of a coaching conversation—agenda, awareness, and action—originating from the academies' teaching. She explains that while the original model emphasized a one‑time “action” step, newer coaching competencies now favor framing this final phase as “application.” Application is described as the client’s ongoing experimentation with and integration of learning, fostering continuous growth and an open‑mindset exploration beyond the single session. The tip encourages coaches to shift their language and practice from a terminal action to a sustained application mindset.

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Susan here with a coaching tip. I was just thinking about something that we teach at the academies, which is the 3 phases of a coaching conversation where you have agenda, where you're setting the agreement for what the coach and the client are going to work on together, the awareness phase, which kind of goes deeper to expand thinking and feeling about the situation or themselves, and then the final stage is action. And about 10 years ago, when we developed this agenda-awareness-action arc of the coaching conversation, action really was a big emphasis in coaching. More recently, the, the newer competencies really kind of reinforce the learning and growth that happens for the client. So instead of thinking about action being the last phase of the coaching conversation, think about it as application. So application or experimentation with the learning that has happened within the client during that conversation. So application then really keeps it into that open mindset exploration, continuing to iterate the learning and the evolving and the growth that's happening in your client.