The BRAIN Needs This for Trust
28 Mar 2025 · 1 min
0:31
Susan Britton tells coaches that trust starts with love. Love your clients, believe in their best selves, and love yourself first. That's how they relax and feel safe with you.
Susan Britton tells coaches that trust starts with love. Love your clients, believe in their best selves, and love yourself first. That's how they relax and feel safe with you.
Susan enjoying my morning walk, and I have a tip for coaches. If you want to get your clients to relax, trust you, feel safe, do this one thing: love them. Love them. And if that sounds too soft, think about their most brilliant selves. Appreciate them. Believe in them. And the honest truth is that we cannot do that for others until we do it for ourselves. So love yourself today. Believe in yourself today. I believe in you.
Susan’s ICF Educator Award | The Heart Behind the Impact Katy Montgomery, PCC
