Susan Britton explains how coaches can help clients work with resistance by identifying hidden strengths in opposing qualities. She uses her own passion for people as an example of something that can address discomfort around selling. Coaches should model the same discomfort they ask clients to explore.
Coming back to, you know, what is the resistance, holding it lightly, thinking about what piece of you you could integrate. And sometimes it'll be an opposite, sometimes it'll be something that is a strength. Um, like I heard that my passion for people, that's obviously a strength that you can tap into that as well. So integrating something in a new— with a new angle, a strength with— from a new angle or something that felt like you were resisting the selling part or the competitive part, in my case, to bring it together. This is what we ask our coaches— or excuse me, this is what we ask our clients to do when we're coaching, is to look at things from new perspectives. And in a sense, whatever it is that we're hesitating around putting ourselves out there as a coach is very much like the things that we're asking clients to consider that clients come to us for. So it's a beautiful opportunity to walk the talk and to grow and to feel that discomfort. I love that it's uncomfortable.
Susan’s ICF Educator Award | The Heart Behind the Impact Katy Montgomery, PCC
