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In this opening segment of the Coaching Resistance series, Susan Britton MCC explains that resistance is a natural and essential part of any change process. She argues that when coaches stop reacting to resistance and instead reframe it as a normal, helpful signal, their effectiveness increases dramatically. Britton shares two illustrative quotes—one linking the intensity of pain to the degree of resistance to the present moment, and Vernon Howard’s reminder that the problem lies in our reaction, not others’ actions. She urges coaches to treat resistance as an ally, to welcome and work with it as a vital ingredient for growth, and cautions that missing or reacting to resistance can undermine the coaching process.

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