Episode

8 Dec 2025 · 38 min

0:00

Suzy Welch, management professor at NYU Stern, shares how a mortifying moment in Hawaii in 1994 when her kids disrupted her keynote speech led her to develop the 10-10-10 decision framework: evaluate consequences at 10 minutes, 10 months, and 10 years out. She argues guilt is a choice and walks through how to align your work with your actual values.

Questions this episode answers

Around 1994 (Welch repeatedly references 1994 as the start of this work).

$8,000.

10-10-10 (consider consequences in 10 minutes, 10 months, and 10 years).

Originally called the Abacus; now called the Values Bridge.

She wakes up at 4:45 AM most days.

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