Tan Laya multimedia producer and creative director now focused on LOVE ARTIFICIAL, a pr

Documenting vs Creating #contentmarketing

8 Dec 2025 · 1 min

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1:05

In this brief dialogue, Speaker A contrasts "documenting"—showing what one is doing in real time—with "creating"—planning, scripting, and then filming content. Speaker A questions whether authenticity can exist when content is scripted. Speaker B argues that authenticity is not dependent on the presence of a script; if the script reflects the creator’s genuine thoughts and voice, the performance will still convey authenticity, because personal elements emerge during execution. The exchange highlights that authenticity stems from personal belief and voice rather than the method of content production.

Documenting and creating. So meaning documenting as in I'm just showing you what I'm doing, and then creating means I'm sitting at home and I'm writing a script and I'm making a plan and I'm sketching it out, and then I'm going out and filming it. So is it possible to create authenticity?
I believe it's actually possible to create authenticity, um, just because as much as you can write a script When you're actually performing it or acting it out, there will be elements of yourself in it. It will not be in the script. It will not be in whatever you planned. And so to me, that's really— you're creating content even though it's— you have maybe put out a script for it.
So are you saying that you can be authentic with a script? Because if you've written a script, then you've planned it. Can that still be authentic?
But if the script is your thoughts, I think that's authentic. I think as long as it's content that you are putting yourself, that you believe in, that, you know, it's your thoughts, it's your voice. That is authenticity. It's not about whether you have a script or not.
Oh, love it!