Tan Laya multimedia producer and creative director now focused on LOVE ARTIFICIAL, a pr

Talking about yourself or your business on audio/video #entrepreneur #communication

3 May 2026 · 1 min

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1:19

In this short conversational clip, two speakers discuss how B2B and traditional marketing professionals who feel uneasy appearing on camera or speaking into a microphone can still contribute valuable content. They suggest positioning oneself as a guest rather than a host, leveraging deep, "in‑the‑trenches" experience, war‑story anecdotes, and tacit knowledge about tools, suppliers, and SOPs that outsiders may find obvious. They acknowledge imposter syndrome as a normal feeling and advise embracing it. Crucially, they emphasize that recordings are not live; pauses can be taken and later edited out, so the final product can appear polished despite any on‑the‑spot hesitations. The overall message encourages uncomfortable marketers to share their expertise through guest appearances and to rely on editing to mitigate performance anxiety.

B2B, traditional marketing teams. What's your advice on people thinking, yes, I have knowledge to share, but I'm not comfortable in front of the camera?
If you don't feel like you're the kind of person who's good on— good in front of a camera or good on a microphone, typically you're the best people for being a guest. You're probably the person who's, who's been in the trenches. You've got the, the The scars, the war stories.
You know stuff.
You'll probably know the different tech, you know, suppliers that you've used, the different SOPs that have helped you, you know, build a better business.
Things that you find obvious that people outside of your brain don't.
Yes, yeah, exactly. If you're feeling like you've got that imposter syndrome, like, that's perfectly normal, it's perfectly natural. All I would say is just embrace it. The other key point is it's not recorded live. You're allowed to take a pause, you know, and what you'll find is like I've, I've as a host have had to take pauses, but in the final product you don't see it.
Do not underestimate the power of editing.
Yeah, yeah, I would, I definitely agree with that.