26:26

This transcript is a mock appointment led by Tanya Hughes (YouTube video) demonstrating how to sell mortgage protection through a role-play with Michael, Stephen, and Shawna. Tanya walks agents through rapport-building (occupations, incomes, medications, kids), quantifying household finances and mortgage ($300,000 referenced), creating emotional "pain" (income loss, foreclosure risk, children’s schooling), and offering coverage options (examples: $150,000 partial coverage, 90k short-term bridge, full $300k). She gives concrete pricing examples (monthly quotes), suggests plan A/B/C, the accidental death rider (doubles payout in accident), and closing/follow-up tactics ("three strikes, you're out", book callback, capture reasons on lead). The training emphasizes fitting coverage to budget and prioritizing client protection over upselling.

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