Terry RiceCreator of The R³ Method™ | Transformation Coach | Keynote Speaker

Character Brand Matters More Than Personal Brand #shorts

Name: Character Brand Matters More Than Personal Brand #shorts
Uploaded: 2026-01-09T01:30:11+00:00
Duration: 7 s
Channel: Terry Rice
Description: A short conversational YouTube clip where Terry Rice argues that a person's character brand matters more than their personal brand. He illustrates the…

9 Jan 2026 · 0 min

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A short conversational YouTube clip where Terry Rice argues that a person's character brand matters more than their personal brand. He illustrates the point through his own transformation: he previously worked at Facebook and Adobe, struggled with heavy daily alcohol use for over a decade, was fired from corporate, and says he quit drinking in mid-May 2015.

Questions this video answers

Facebook and Adobe

Mid-May 2015 (mentions May 15 and May 20, 2015)

Oh that's why the character brand is so more, so much more important than the personal brand and all the other stuff, all the attributes because that's what everybody's looking for.
Yeah, yeah, I love that. Tell, tell us about just so people get a better understanding of some of the work that you do. Share. Share one of your favorite transformation stories, who you worked with. Like what, what the what what you helped them through and what was life like before and after.
Yeah, I mean I'll share mine because that's how, that's the baseline for everything I've done. You mentioned Facebook earlier. I used to work there. I worked at Facebook, I worked at Adobe, all these cool corporate companies at the same time. I was also drinking Alco heavily every single day for over 10 years. I quit 10 years ago May 20, May 15, 2015. But that was my story and unfortunately got fired from corporate.