Tracey Follows discusses whether digital wallets can be tracked. Regulators proposed unique identifiers that would link purchases across sites, but faced pushback and withdrew the idea.
Now, what about tracking? Is that possible at all with the technology and the regulatory framework?
There's been a lot of debate about this. Some of the initial legislation drafts included unique identifiers for the wallet. So that's like in your physical wallet having a serial number on it that every time you use it, you have to share. That would be very, very bad because that is a unique tracking number that follows you everywhere. And everywhere you used your digital wallet, organizations would see 12345 and they would associate that with Andy Tobin. And then the next one I went to, if I was using selective disclosure, they would associate it with a man who is buying some camera equipment, for example. And then the next place is a man who's over 18 who's buying some Finnish gin. So you could start to build up a picture because that unique number ties everything together. There was a lot of pushback against that. Happily, I can report that that has been taken out.
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