How are deep fakes affecting the media?

22 Jun 2023 · 1 min

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Deep fakes erode public trust in shared information by targeting individuals and truth-tellers alike. The speaker proposes three defenses: deploying authentication tools like Film360 at critical moments, building systems that track media provenance, and protecting the right to film in public while regulating AI responsibly.

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I worry very much around this kind of just both the individual content undermining critical voices in our societies and attacking ordinary people and also critical truth tellers, but also this broader undermining of kind of our epistemic trust, right? Like this belief that we have, and I think you can approach that in multiple ways. Let's say from our own witness perspective, we're saying you have to fortify the truth. And some of that might be tactical, literally like Film360 in a critical event. Some of that might be infrastructure, like having a tool that can show how a piece of media was made made. And some of that has to be policy side, right? Like protecting people's right to film in public spaces is important, right? So you actually have the literal documentation. And it's also gonna be like the types of AI regulation that actually structure a space that still, that doesn't suppress speech, that allows people to be trusted, that doesn't undermine this shared ecosystem that we still need to aspire to. I don't think we can give up on the idea that we should be able to communicate with each other in a shared space.