Immersive platforms offer Gen Z deeper connections than linear TV

20 Sept 2023 · 1 min

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This content was created by Tracey Follows. This content was uploaded by Tracey Follows. This is a YouTube video titled "Immersive platforms offer Gen Z deeper connections than linear TV" (created 2023-09-20). The excerpt is a speaker (labelled SPEAKER A) discussing children's media consumption and arguing that linear TV now occupies a smaller part of kids' media diets because platforms like YouTube foster more intimate, personal connections between young viewers and creators (e.g., MrBeast), which linear TV struggles to replicate. Metadata: content_type=YOUTUBE, thumbnail provided.

Chapters

Linear still has a place. It's a smaller part of a kid's media diet. And the reason being, because like you say, whether it feels flat or not, to me it feels distant. And kids are about connection. And one thing that YouTube and YouTubers did for kids was bring them closer. You could argue physically closer, but actually it brought them closer to their favorite creators on YouTube. Because it was a very intimate relationship. You know, the MrBeasts of this world or influencers. It felt like a very personal connection. So it brought them closer. And that's very difficult to affect on linear TV.