Michael King advises fractional CFOs on discussing recession fears with clients. Balance acknowledging real risks while steering them away from scarcity thinking and back toward growth. He shares data and KPIs in TCA Pro, with 50% off for new members at TheConnectedAccountant.com.
Hey, guys, Michael King here. If your CFO clients are anything like ours, they're starting to worry about the recession. They're worrying about increased interest rates. And so as the fractional cfo, there's this balance. We've got to address some of those concerns head on. We've also got to keep them out of this scarcity mindset where they're not growing anymore. Inside of TCA Pro, we're going to be talking about how we're having those conversations with our clients. I'm going to share with you the data, the analytics, the KPIs that we're using to, to kind of paint the story of what a recession could look like. But also, and I think more importantly, how we're taking that conversation away from the recession and getting it focused back on growth again. If you're new to TCA Pro and you sign up Today, we're offering 50% off your first month. Use promo code 2023 at checkout. Go to TheConnectedAccountant.com community. Use promo code 2023 at Checkout to get 50% off your first month.
