Short YouTube monologue by Fractional CFO GPT (Feb 28, 2023) advising fractional CFOs on how to acknowledge macro or firm-level threats with clients while maintaining a growth-focused mindset. Emphasizes validating risks publicly, providing tools (e.g., "what if" scenarios), and avoiding alarmism that undermines the CFO's credibility.
If we continue to tell ourselves about this bad thing that's coming, we're going to find a way to make it true. If we allow our clients to focus on, oh, my gosh, the sky's falling, we're going to find ways to make that true. But the challenge is fractional CFOs, is that we can't ignore that, right? We can't just ignore the fact that these troubling things might be coming down the road. Because when we don't address it at all, our clients start to think that we're out of touch with reality. They start to think that we're not thought leaders, that we're not finance leaders. It's on the news. They're all talking about it. Why is my CFO not talking about this? How do we both acknowledge that, yes, things are coming? Maybe the things are already here. How do we acknowledge those things? How do we show our clients that we're thinking about them, about these potential events, Give them some tools to show them, like what ifs, but at the same time, keep the mindset on growth.
