A fractional CFO explains how to ask for referrals without overthinking it. Ask your contacts directly: 'Who comes to mind?' Offer to speak at banks about how fractional CFO work helps their clients get funding and grow deposits. Expect some people to say no. Just ask anyway.
How do you find ways to ask for, hey, who comes to mind that might need my services at some point? If it never comes up, it could probably get awkward, but that's fine. Again, you've got to put yourself out there in an uncomfortable position. The worst that they can always say is, no, they already aren't doing business with you right now. So no harm, no foul. If they say no. Let's take bankers for a second where I've been doing some banking presentations. And so what I have found is they're oftentimes looking for people to present, you know, to upskill their team, to give them a good understanding of what's happening in the market. Maybe some mutually beneficial things, especially with fractional CFOs, we're going to come in and be able to help their clients get better funding, get their deals done where they can get loans. But also if you can come in and create cash flow in the business, you're creating more deposits for them. So with them, I would typically ask them, hey, I've been putting together a presentation that I've made to a number of banks. Would it be of interest to you to, you know, have me come and speak to let you know, like, kind of what we do and how we make the lives of bankers easier?
