A fractional CFO explains why top firms crush it on business development: they do orders of magnitude more outreach. One firm distributes 500 flyers before lunch while others do 500 total. The speaker admits the activity level is hard to sustain.
And I even lose track or lose sight of this sometimes myself. The amount of activity that the top 1% or top 10% of firms are doing in business development, I mean, you're an order of magnitude more. Because I know there's people listening to this that haven't had 10 or 12 quality conversations in the last quarter, and we get frustrated or down on ourselves. It's like, gosh, why isn't this working? I think it was an Alex Horbozzi video or training or in one of his books where he was talking about one of his mentors when he was doing the gym stuff, told him, like, yeah, you got to go put flyers in people's windshield, you know, in order to develop all this traffic. And so he went out and he did it, and he came back and he was like, you know, I. I did it, and it just didn't work. And the guy said, well, how many flyers did you put out? And he said, 500. And he said, 500 yesterday. And he was like, no, last month I did 500. He's like, Brother, we do 500 before lunch on a day. You know, if you wanted to be at our level, yeah, you know, you've got a 10x or 100x the amount of activity that you're doing to get the ultimate results, I think. And again, I'm as guilty as anybody. I lose track of that. So.
