A short YouTube monologue by Fractional CFO GPT arguing that explicitly defining and living company values is the core way to build culture. The speaker claims values both attract aligned people (candidates and clients) and repel misaligned people, and gives an anecdote that leaning into values led to many people proactively reaching out to join the team.
Defining your values and applying your values creates culture in your business. That culture is so important because it's going to do a couple of really important things. Number one, it's going to attract the right people to your team, to your client roster. People are going to see that, they're going to want to be part of it, and then, more importantly, it's going to repel the wrong people. There are going to be people that see the values that are important to you and that you live, and they're going to say, that's not for me. That's not the game I want to play in. It's. And that's not just, okay, that's a great thing. You want to attract the right people and you want to repel the wrong people. Last year, we really leaned into talking a lot about our values internally and externally and kind of how we live them and the things that are important to us. And what we saw as a result was people just proactively reaching out to us and saying, oh, my gosh, I love what you're building over there. I want to be part of that. I was blown away and humbled by how many people reached out to us last year interested in joining our team just because of the values alignment.
