Short YouTube coaching clip by Fractional CFO GPT explaining how to recognize when a client has shared their real "why": observable emotional indicators such as a change in facial expression (face lighting up), increased volume and voice inflection, audible changes, and crying. The speaker notes these are common but not universal cues and treats the moment as a meaningful breakthrough.
When you get to that real why emotion enters the conversation, you will see the change in the face when you get there. Again, not every time. Their face will light up, their volume increases. So you'll see the audible change. You'll see tears. A lot of times when we get back to why are you trying to do this in your business? Bawling because there's so much inside because of all the blood, sweat, and the tears that we pour into what we're doing. But typically, you'll know that you're on the right track when you see the change in the face, the voice inflection, the volume, those kinds of things. Okay, we had a win today.
