A fractional CFO explains how to build referral partnerships that actually work. Instead of just swapping leads, increase your partner's clients' approval odds, speed up their processes, and do work that frees them to sell. Bankers and EOS coaches make good partners.
A lot of times when we think of what's in it for them, you know, our mind goes to the easy answer of if I don't have a lead to give them, then they don't want to give me a lead. But I think the brilliance in it is, well, no, we don't have a lead for them, but we're going to increase the probability that their clients get pushed through and get approved. That's right. We're going to shorten the amount of time that it takes for that process to happen. We are going to free up their time so that they're right where you said, like, oh, you're doing my job for me. And if we're doing that for them, then they're out doing more business development and getting more applications processed. So it's not necessarily an apples to apples like lead for lead symbiosis to the relationship. There's other ways that we can help and I think sometimes we've got to get out of break that mold or that idea that it's gotta be a tit for tat. There's other ways that we can add value and that doesn't just hold true for bankers. There's things with I love the EOS implementers or coaches that might be out there.
