A short YouTube transcript segment from "Prospecting for Fractional CFO's" (Fractional CFO GPT, uploaded Sept 4, 2024) advising prospectors to prioritize human connection over hard selling, accept that relationship-building often doesn't yield immediate leads, and expect prospecting efforts to take time—commonly 60–90 days—before producing results.
At least 60 to 90 days.
Just be human. Like, I think that's really what it comes down to is everybody's being sold so much. Like, we're all just a little bit tired of being sold. Like, just be human and care. Like, don't be in it for yourself. Don't be in it to kill all the time. Take advantage whenever there's those opportunities present themselves. But really, it's okay if you had meetings with, you know, key relationships and, you know, it didn't result in three immediate leads. That stuff takes time. And we talk about in Elite a good bit. But, like, anytime you have to get this prospecting wheel turning again like that, you know that's going to be at least 60 to 90 days before you start seeing fruits of that. And so know that for sometimes, if you keep that flywheel going, this conversation might be the conversation that leads to one. It might also not be the one that leads to it, but you might get something in three months from now and says, hey, you know, I was just thinking about you, and I had this person come up I'd love to introduce you to, and you just got to be okay with sometimes that's going to be a hit, and sometimes it's not.
