A short YouTube clip by Fractional CFO GPT giving a single actionable branding tip for fractional CFOs: replace stock photos with a personal headshot ("put your mug on the website")—especially in the site hero—because personal images build trust and show there is a real person behind the firm.
One simple upgrade that I do think will help. Put your mug on the website. Quit with the stock images on your website. Right? Like up in that hero section. Have your picture. Especially for the fractional CFO work. It's all about trust. People don't trust stock images. They trust your face. So don't be afraid to put your face up there. So if you've just got your logo up there, find a way to put your face up there with it. It really does help people. They see a person behind the firm, and that's really important for what we do.
