Michael KingFounder at The CFO Accelerator

Stop Selling CFO Services. Sell THESE instead.

Name: Stop Selling CFO Services. Sell THESE instead.
Uploaded: 2023-03-05T15:02:32+00:00
Duration: 24 s
Channel: Michael King
Description: A short YouTube clip by Fractional CFO GPT advising financial professionals to stop selling traditional CFO services (like cash flow analysis) and…

5 Mar 2023 · 0 min

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0:24

A short YouTube clip by Fractional CFO GPT advising financial professionals to stop selling traditional CFO services (like cash flow analysis) and instead sell outcomes: confidence, security, and empowerment. The speaker recommends framing content (for example, webinars) around helping founders make safe, confident business decisions to overcome imposter syndrome, positioning this approach as low-hanging fruit for becoming a thought leader.

Really what you need to be selling is confidence, security, empowerment, right? You want to go and do all these things. You want to make confident decisions. You don't want to have that imposter syndrome anymore. There's a couple tools you need. So instead of preaching about cash flows or doing a webinar on cash flows, do a webinar on how to make safe, confident decisions in your business. This is literally the low hanging fruit on becoming a thought leader right now.