The video (Why Fractional CFO's Hate Selling...) examines why many people dislike selling. Early content cites a LinkedIn survey that shows a large gap between how salespeople say they prioritise buyers and how buyers feel (only 23% of buyers agreed). The speaker also argues selling triggers insecurities tied to money and self-worth, making sales conversations uncomfortable for business owners.
23%
Why do so many people hate selling it, really, if it comes down to the experiences that we've all had with sales or salespeople or what we've heard others around us say about sales and salespeople, LinkedIn did a survey and they asked salespeople, on a scale of 1 to 5, how much importance do you put on your buyers? And everyone said, you know, 60 something odd. Percent said, well, of course, we always put our buyers first. Well, then they asked their buyers the same question and only 23% of buyers agree. And I think the other reason we don't like sales is it has to do with issues around money. A lot of times sales is defined as an exchange of value, and as a business owner, the value is you. And so it brings up all kinds of insecurities and mindsets and beliefs around ourselves and money and what we're worth. That makes these sales conversations even more difficult. We don't even realize that some of the everyday beliefs we have get in the way.
