Tim Arrigo argues couples should treat marriage like a career: set concrete milestones, measure progress, and reward achievements. Without new goals after the wedding, he says, most marriages stagnate and rot.
Okay, so I want to point something out. Everything that you've done to establish success in your career, okay, all, all of those skills and all this success is there for a reason, and that's primarily because you've KPI'd around it. You've established milestones, key performance indicators, and specific metrics and goals that you've had inside your career that has driven your reward system to become addicted and, you know, intentional about what you're trying to achieve inside your career. You can do the same exact thing inside your, your, your life and your marriage. To me, what it sounds like is that you're not actually clear about the goals that you have inside your marriage. And what you could do to start changing this is you can actually start wiring your reward system around goals and KPIs inside your marriage. Okay. So basically in the beginning, when you meet your wife, you meet your wife. The first initial goal is, right, I want to get close to her. I want to take her out on a date. Okay, you secure that. Okay, I want to, you know, get married and you secure that. Okay, I want to have a family. You do that. I want to buy a house. Okay, you do that. I want to, I want to, you know, make my career or business better. That way I can provide for my family more. Okay, I've done that. And then at a certain point in time, we kind of just fall off this proverbial cliff because we haven't established any real goals inside our marriage, anything that we're actively working towards.
