Chris worked in shipping and noticed 36 agencies at the port all offered the same service. The ones that won weren't better at shipping, they were better at explaining why customers should pick them. That's what got him into marketing.
It says here in my little script, expert in marketing, talk to me about your journey. Okay. Well, it's a journey that began a long time ago, actually, because what started it was I used to work in shipping, and I was always fascinated by the fact that there were 36 agencies in the port and there were some really talented people in there. And when you started to look at the success rates of different agencies, it didn't matter what they knew. It mattered how well they were able to educate the marketplace to understand why they should use them. And that sort of started me thinking.
EP 60: Why Founders Become the Bottleneck — And How AI Changes Everything | Thea Brook
