Tim Davies argues coaches should use AI for knowledge work but protect the human moments that spark real change. AI handles information; coaches handle insight. The question isn't whether to use AI, but where it belongs in your model.
So what do you think is the future of AI in coaching? I think it is the systematic embracing by coaches of the technology at whatever level it's at. So if you have a particular coaching model and it fits in a lot of places, you know, in my model, in the knowledge part, it fits really well. So I will use that, embrace the technology. At that point, the technology changes. Re examine the model and see if it applies in a more specific way. But don't forget to hang on to the uniquely human things that are actually the point where the person has an insight. That's the thing. And if I sit quietly with somebody and they have an insight as to how things are going to be better for them, to me, that's the transformational power of coaching. So let's not get rid of that. Let's use the other tools alongside it.
EP 60: Why Founders Become the Bottleneck — And How AI Changes Everything | Thea Brook
