Tim DaviesCEO Projekt Rising - The expert AI partner for SMEs

AI Impact: Creative Jobs & The Future of Work

22 Dec 2025 · 1 min

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Tim Davies argues that AI is already heavily impacting white-collar and creative jobs — contrary to early expectations that only blue-collar roles would be affected. He also claims that customer-facing, in-person roles that provide human experiences (events, caregiving, service interactions) will remain secure because people prefer to be served and experience time with other people.

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It's a rapidly changing world. And whereas we initially thought everything would be driven around, AI is not going to impact the creative jobs, it's just going to impact the blue collar workers. We're actually seeing is heavily impacting white collar, it's heavily impacting creative jobs. And it's easy to look at the jobs market and go, there's challenges ahead. But fundamentally, people buy people. And any role where there is customer facing interaction, where people, people enjoy having a human experience, where you're going to an event where you're doing something in person, where somebody is looking after and caring for you in person, these roles will be secure forever because we will want to be served and experience times with people.