Tim DaviesCEO Projekt Rising - The expert AI partner for SMEs

AI Marketing: Balancing AI Content and Brand Authenticity

23 Jul 2025

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Tim Davies (speaker) reflects on internet marketing challenges when using AI to generate content. He warns that AI makes it easy to produce low-quality, low-value content and stresses the need to balance scalable AI outputs with authentic, accurate representation of brands to maintain value for audiences.

I think interesting thing as we look at active Internet marketing. Obviously you're providing marketing services and actually it is very easy to produce AI slop poor quality, low value content and how we balance that ability to produce content while maintaining authentic and value add. Meeting the needs of what the AI models are looking for in terms of their answers, but also ensuring that we're accurately and authentically representing brands is going to be more and more important. Definitely.