Tim DaviesCEO Projekt Rising - The expert AI partner for SMEs

AI Scams Exposed - How We Fought Back & Won!

6 Jun 2025

Watch on YouTube

A Facebook ad campaign targeting people under 30 asked them to warn their grandparents about a specific scam. The ads reached millions and cut incident rates from 1 in 7 down to 1 in 1,000, eventually stopping the crime entirely because it became unprofitable.

Questions this video answers

People under 30.

Millions of people (speaker says 'we reached millions').

Reportedly from 1 in 7 → 1 in 50 → 1 in 100 → 1 in 1,000.

So I got some budget authorized. We put some Facebook ads together and the messaging, because at this time, the demographics of Facebook were different. It wasn't older people went on it as much, so we couldn't reach them. So we targeted people under 30 and we said, you know, basically, tell your grandparents about this crime. And we reached millions of people within a short space of time, and they went from 1 in 7 to 1 in 50 to 1 in 100 to 1 in a thousand. Stop being. And it just stopped because it wasn't worthwhile.