Tim DaviesCEO Projekt Rising - The expert AI partner for SMEs

AI Video Generation - Human vs. AI Slop

26 Dec 2025 · 1 min

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Short excerpt from Tim Davies discussing the rise of AI-generated video and concerns about authenticity. He praises Sora 2 as a playful tool capable of producing humorous and initially copyright-risky videos, notes improving controls, and argues that simulated video will become pervasive and often indistinguishable from human-created content, with major implications for marketing and brand positioning.

Chapters

How do you ensure that the content you're producing is human and authentic versus just more AI slop? For me, as a plaything, Sora 2 is fantastic. You can create some very funny videos, and initially you create some videos that were definitely in breach of copyright, although they're now improving those controls. How it will be applied within marketing, within brand positioning is going to be fascinating. And we're already seeing rapid changes where storyboarding and production processes lean into these tools, and it's inevitable. We'll see simulated video almost everywhere within our lives, and it will be indistinguishable to our eyes as to whether it was AI created or not.