Tim Davies explains how deepfake technology lets businesses create audio, video, and text automatically, often without disclosing it. The tech cuts both ways: useful for legitimate work, but dangerous when used to spread false information or damage reputations.
Going back to what you mentioned earlier about the audio, video content, text content that can be simulated, can be created without the human efforts, probably the majority of the efforts that we previously would have to put in. And this kind of information that we produce can be called using deepfake technology. Deepfake technology has already been used in businesses. It's just people don't want to call it in that way. And the deepfake technology can be used for the good causes and can be used for not so good things. When we think about the misinformation and disinformation, again, there's a lot of information that can be created to harm individuals, to harm reputations of businesses, to create that social instability.
EP 60: Why Founders Become the Bottleneck — And How AI Changes Everything | Thea Brook
