Tim DaviesCEO Projekt Rising - The expert AI partner for SMEs

Disney's Future of Immersion and AI

9 Feb 2026 · 1 min

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0:30

In this brief spoken segment, Tim Davies reflects on the impressive level of immersion he experienced in Disney's Star Wars world, marvels at the rapid progress of robotics, and speculates about how Disney might deploy highly advanced interactive characters—like a future version of C‑3PO that could communicate in any human language—within the next decade or so. He also notes current examples of Disney’s smart infrastructure, such as moving, talking trash cans, illustrating the company’s ongoing push toward AI‑driven, immersive experiences.

Chapters

I was amazed in the summer just seeing the level of immersion in the Star Wars world. Thinking about how quickly robotics is advancing and how Disney's always been on that leading edge. Yes. I wonder what that experience is going to be like in 10, 15 years' time when they can have C-3PO anywhere. Oh, yeah. It won't be able to speak 6 million languages, I don't think, but every language that man speaks. Well, they've already got trash cans that move and talk to you.