Tim DaviesCEO Projekt Rising - The expert AI partner for SMEs

Effort Over Outcome - Unlock Sales Success by Incentivising Input!

11 Jun 2025

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A short conversational clip from a YouTube video (Tim Davies) arguing that sales success depends more on measured input effort (networking meetings, calls, emails—top-of-funnel activity) than on having perfectly tuned demonstrations. The speakers stress tracking effort-based KPIs so managers can see whether reps are actually doing outreach; they also note that most potential customers are unaware of current technological possibilities, so an imperfect demo often suffices.

Deal. It's not necessarily how many meetings you set up that's important. Important KPI to track. But I want to know that you did the effort to get it. Did you go to enough networking meetings? Did you make enough calls? Did you send enough emails? Did you whatever, whatever you have to do in the top of the funnel? If you're doing that, that's great. We can tweak everything else. But if you're not even starting at that point, then they were struggling.
It's fascinating because I had one particular objection, was wanting to have a perfectly tuned demonstration for a specific customer. Yeah. And I had to sort of guide through and say, what you don't realize is that 99.9% of people on the planet have no clue of what's possible with the current state of tech.
Yeah.
So the fact that it's not perfectly tuned doesn't matter.