AI can turn messy client briefs into structured data. Instead of forcing clients through rigid forms, they dictate or paste raw notes into a text box. The system extracts objectives, audience, deadlines, and budgets automatically, saving time for both sides.
But when a lot of the AI technologies came around, it's like, well, we can do something here. So clients, some of them, like the structured forms, most of them don't. They just want to come in and go, right, here's your brief, get on with it. So we gave them a very simple text area where they could fill in what they wanted. They can dictate to it if they want to. So they can just click a button, talk load of rubbish. Doesn't matter what it is, doesn't matter what the structure is. Doesn't matter if you go off on a complete different tangent and then come back in again. Because what we're able to do is, again, still use a kind of template methodology to it. So we can set up for clients, what are the checklist of items that we need them to know we need. So as they're filling in that brief, they've got a little checklist that says, right, item number one is the objective, item number two is the target audience, item number three is your deadline, budget, and whatever else. So they're cognizant of what they need to give us, but they don't need to give it in a really structured format, so they can just dump it all in there. They submit that, AI analyzes that, and then breaks it out into the brief that we need to see.
EP 60: Why Founders Become the Bottleneck — And How AI Changes Everything | Thea Brook
