Enhancing customer relationships through internal surveys and scoring system

The problem that they wanted to solve. Let's start there was that they needed to survey all of their internal people to score their external customers. So these are people who are bringing them business. They want to score them for things like how well they communicate as a company with them, or how well how much business they bring them, how well they fill in specific forms at specific times, how good they are at administration. They wanted all of this subjective information from their own people about the external partners. We could have just sent out a form that surveyed them and then taken the results and put it in a PowerPoint presentation and that was it. What they wanted to do was something a bit more intelligent.