Tim Davies walks through how he cut lead costs from £78 to £2.30 by overhauling his marketing process. He breaks down the specific strategies and optimizations that made the difference.
And we said, great, let's just design.
A score app.
That harvests their information. So tell us a bit about yourself and we'll tell you the percentage chance.
That you could be due.
Compensation for how you've been treated.
And we did that.
Now, initially, the initial landing page and questionnaire and the ads were delivering leads for 78 pounds per lead. This is. Which is rubbish because we're now getting.
It for £2 30.
But we had to.
Go through a process and a journey.
And I think this is.
This is what I always try and.
Explain to people with their marketing and.
Particularly their advertising.
Is it.
Is a process.
Now, you shortcut.
The process by, you.
Know, hiring good.
People or experts and.
That sort of thing. You can make things quicker.
EP 60: Why Founders Become the Bottleneck — And How AI Changes Everything | Thea Brook
