Tim DaviesCEO Projekt Rising - The expert AI partner for SMEs

From Fear to Fortune: How AI Can Transform Your Business

11 Aug 2024

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Tim Davies narrates an anecdote about reframing clients' view of AI — from seeing it as a significant risk to viewing it as an opportunity to lead their industry. He describes deliberately alarming an audience to provoke discussion, which led to a retained engagement to develop the clients' AI journey, and emphasizes the transformation from fear to strategic advantage.

To how can we benefit from it? To being leaders in their industry. I think the best way of saying it is I scared the shit out of them. And the conversations that came off the back of that presentation led them to engage us on a retained basis to help them develop their AI journey. We've loved this journey, where we've taken them from. This is a significant risk to our business, to how can we benefit from it, to being leaders in their industry.