Tim Davies recommends salespeople send handwritten letters to ten businesses within three miles of their location, addressed to the senior decision-maker. He argues handwritten notes get far more attention than emails and are more likely to land a meeting.
I said, well, within 3 miles of your house, how many businesses have you got that could be a potential customer? Oh, well, there's loads. Why don't you pick 10, find out the name of the most senior person at that site, and write them a handwritten letter? Say that you're just starting out. Here's some of the skills that you've got. Here's some of the things that you can do for them. Would they be open to a meeting? Will that work? I was just going to send emails. I was just going to send messages. Don't even bother with emails. People don't read them. Yeah, yeah. People open handwritten letters. Yeah.
EP 60: Why Founders Become the Bottleneck — And How AI Changes Everything | Thea Brook
