How do you move beyond the elevator pitch, how, why, what...

We've all done networking of one type or another, whether that's, you know, it's structured or otherwise. But because we're interested in, in business and businesses and so on and so forth, you ask people the questions, okay, so what is it that you do? The problem is, they tell you, and that's not really what we're looking for. And that was, that was a one of those pivotal moments when you start to realize that you don't actually want to know what they do. It's part of it, of course, but what you want to know is the deeper. How, why, what? All the variants that we all know when developing a story behind business.